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L**E
Meera Knows Email
There's no one I trust more to teach me the things I need about email marketing than Meera. Why Meera?Because she has proven, over and over, that she knows what she's doing. I buy every book she's written (and have taken all her courses) and while it would be easy to think this is a book for beginners, I got it just because she wrote it and I knew I'd gain some nuggets from it. It was not only a great review of what I already knew, it helped me tighten up my goals and set some new actionable steps for the next quarter.Meera shares freely the what, why, and how of email list growth and teaches you so much more than just selling to a list; she is a master at creating raving fans who will WANT your emails and look for them. This is the value that she brings to the table in a noisy marketplace of people who want to take your money but not enhance your life.Easy to understand and wholly actionable, this book is a must read for anyone ready to conquer the overwhelm of email and have it broken down into simple steps you can start implementing immediately. This book is for those just starting out, but also for those who have been around for a while and are ready to breathe new life into their strategies.
R**A
Short & Sweet but Rich with Immediately Actionable Information
I have a product-based cocktail business and have found myself over-complicating email marketing for years. I waited to do it perfectly, so ended up not doing it at all. I read so many books, but would end up with my head spinning with the various funnels, auto responders, etc.Meera introduces those tactics and strategies, but in a way that makes email marketing approachable and simplified. She introduces the options, but explains that it’s best to tackle in small steps.I finally have a decent email list built up, and Meera’s book was the perfect starting point to get me in gear to commit to a consistent email marketing journey.By the end of the book, I had a draft for a 3 month content calendar, as well as highlighted my need to revisit and refine my “welcome” emails as well as start being more thorough with tagging & segmenting my audience.She also stresses the importance of a well thought out lead magnet. I have a decent one but realized I need to integrate my landing page link in more areas on my website.I also will be adding a “nurture” email campaign for new subscribers.I cant wait to begin implementing everything I learned, and will definitely be checking more of Meera’s books.I highly recommend this book! Thank you, Meera!
J**A
Very specific, very good
| really enjoyed reading -this book. It is consice' clear and useful.Itis a step by step method to best use the e-mail, to acquire, mantain, service and delight clients.Meera shows how to maximize our communication efforts here and now.
H**R
Incredibly Helpful
The newsletter and e-mail list is the first thing that seems to fall through the cracks and become lost beneath a pile of work and life. So today, I finally got around to reading this book that I purchased nearly a year ago, and I enjoyed it so much I read it in one sitting. I can't thank Meera enough for her straight forward explanations of what needs to happen in order to move forward with my newsletters. I liked this book so much that I purchased a few of her other books, but this time I won't let them get dusty, I can't wait to read them all. Thank you Meera!
J**S
Packed with Tips
I have been looking for help with creating an email marketing strategy. I watched YouTube videos, read other books, but this has been super helpful in giving me clear actionable steps and tips. Don't question getting this!
M**S
It was ok
It still good book.
R**A
Easy to read, valuable strategies, hands-on advice
New to the publishing world, I was intimidated by email marketing. Meera Kothand has dispelled some of this fear with this easy to use book, and the free workbook download and follow-up emails.In 300 Tips, Meera Kothand convinces us of the value of email marketing, “You’re not a status update that disappears within minutes and gets buried within people’s feeds. You are in their inbox and email is what people check every day.”Kothand explains confusing concepts in easy to understand terms. She provides easy to follow steps on how to write compelling emails—how to grab people’s attention, and how make a stronger impact. “The value that makes a difference is being the voice of wisdom for your subscribers.”Thanks to Meera Kothand for writing this book.
L**R
Great Simple Explainations
This was a great easy read for just beginning my email journey (after refusing to do it for too long due to confusion).
K**L
Definitely worth reading
Well structured and focused on best practices. I just find the title somewhat misleading. But other than that - a quick & easy read.
A**L
Ok
Ok
M**O
Amazing Book about e-mail marketing
This book is amazing. Meera explains very well how e-mail marketing works, the pieces of the puzzle, strategies, tatics and, the most important: many action items, to implement immediately. I really recommend this book
M**M
Ottimo libro
Un ottimo testo per chi desidera approfondire l'argomento dell'email marketing. Vengono analizzate tutte le criticità e l'autrice da molti consigli pratici che ho trovato molto interessanti.Lo consiglio vivamente.
C**E
Given me the direction I need
I have had ideas in my head for a while for my business's email newsletter but I keep getting stuck on what to do next - classic case of analysis paralysis.Did a search on Google and Meera's book was suggest - looked at her site and I was convinced that she knew what she was doing. The book did not disappoint. I now have a clear game plan and I'm going to get started right away and reap the rewards.The book is well organised, clear and concise.Getbyourself a copy.
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